On the Move! is a program sponsored by MTM, Inc., and it includes public transit services, such as travel training and mobility assessment. Both of them are a necessary component for transit agencies to increase their ridership. On the Move serves these agencies as a third party objective company that assesses riders with cognitive and physical disabilities to determine if they are eligible for ADA Paratransit, or public transportation. Photography and video were critical elements of the creative direction in this project.
The challenge when telling the story is obvious. People would rather travel by cab or be picked up than using public transportation, and a lot of riders don’t even know how to use public transit at all. The tables turn to positive when On the Move can open doors for these riders to go virtually anywhere in the city, whereas before they were homebound with only access to medical reasons transportation. The resulting stories are compelling and inspiring.
The way we promote this service is with a mixture of inbound marketing and educational webinar events, where we invite all professionals and agencies to learn from our experiences and best practices. Our team shares in detail the dos and don’ts periodical webinars that have generated excellent brand awareness for MTM positioning it as leaders in this industry. Lead generation plays an essential role in these events, that get passed on to the business development team to track scores and qualification.