Putting the pieces together
Hive was born from intense collaboration between the Marketing department and the offshore Juggernaut (Clicklabs) app development firm, located in India. This app pulled a considerable group of technologies together: Twilio for automated SMS, Mandrill app for email distribution, Stripe as a payment gateway with dynamic pricing and fare split options, Google maps for route optimization and geo analytics, and MailChimp for email notifications. It’s a party in the Amazon web service cloud.
But before we rolled our sleeves with the project, we made sure we understood the needs or our riders. Several focus groups allowed us to fine tune what really resonated with our riders. On the other hand, we also gathered knowledge by applying to other TNC companies as drivers to understand the different approaches in driver recruitment and credentialing.
Hive’s efforts and R&D results are being also applied to MTM, Inc. and Ride Right, LLC. for member and driver engagement and journey experience tracker. It has also derived into a unique simplified version that is utilized for gas mileage reimbursement trips that sets time and location stamps of per-authorized medical destinations for MTM’s Medicaid members.